UX Case Study
Offers & Promotion based social media platform
Problem Statement
In a world where social media reigns supreme, small and medium-sized businesses face significant challenges in efficiently connecting with their target audience. Traditional platforms prioritize personal interactions over business-driven objectives, leaving a gap in effective promotional opportunities. To bridge this divide, "Cach" was developed as a dedicated solution—offering businesses a focused platform to showcase their promotions, events, discounts, and special offers, empowering them to stand out and engage their audience with precision.
Target Audience
Primary Users: Business owners and managers who want to promote their products and services.
Secondary Users: Personal account holders who are interested in business promotions and are invited to boost business posts.
Objectives & Goals
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Enable business users to create and manage business pages and sub-pages via the web application.
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Provide a seamless platform for businesses to post promotions and special offers.
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Ensure personal account users can boost business posts after receiving invitations.
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Deliver a user-friendly interface that differentiates the web app from traditional social media platforms by focusing on business-related content.
Objectives & Goals
Business Challenges
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User Adoption and Growth
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Building Trust with Businesses
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Monetisation Strategy
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Managing Business Sub-Pages
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Competition with Existing Social Media Giants
Research
User Research:
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Conducted interviews with business owners and managers to understand their promotional needs and frustrations with existing social media platforms.
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Surveys with personal users revealed they wanted a simplified way to discover and engage with business offers.
Key Insights:
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Businesses want more control over their promotional content and visibility.
Users prefer clear differentiation between personal interactions and business-focused activities.
A strong need for an intuitive interface that minimizes the time it takes to manage promotions online.
Sketches/Low-fidelity Wireframes
Sketches/Low-fidelity Wireframes
Design Decisions
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Separation of Web and Mobile Features: The decision to allow business functionalities only on the web application was made to maintain a clear distinction between personal and business interactions. This minimizes clutter on the mobile app.
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Visual Hierarchy: Business-related tasks like post creation and management were given prominence on the web app to streamline business operations.
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Mobile vs. Web Synergy: Personal account management via mobile ensures ease of use, while business operations are handled through the web app, balancing user needs for both platforms.
Unique Features
1. Business-Centric Focus
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Purpose: Unlike most social media platforms that focus primarily on personal content, "Cach" is specifically designed for businesses to promote their products, events, discounts, and special offers.
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Value: It provides businesses with a dedicated space to promote their services without being lost in a sea of personal content.
2. Business Pages with Sub-Pages
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Feature: Businesses can create sub-pages under their main business page, which can be useful for organizations with multiple branches, departments, or services.
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Value: It provides businesses with a dedicated space to promote their services without being lost in a sea of personal content.
3. Post Boosting by Personal Users
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Feature: Personal account holders can boost business page posts, but only if they receive an invitation from the business. This enables personal users to act like influencers or celebrities within their network by promoting business content.
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Value: This feature turns personal users into brand ambassadors and helps businesses reach a wider audience in a more organic, community-driven way. Additionally, personal users can earn money for boosting posts, which incentivizes their participation.
4. Event, Discount, and Offer-Focused Posts
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Feature: The platform emphasizes posts related to promotions, discounts, special offers, and events, specifically designed to cater to business-related activities.
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Value: This feature allows users to quickly find relevant business promotions and offers, differentiating "Cach" from general social media platforms that are cluttered with a variety of unrelated content.
Unique Features
Results
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Increased Engagement: Business users reported an increase in post engagement due to the ability to invite personal users to boost posts.
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Improved Business Visibility: Early testing showed that businesses using the platform experienced better visibility for their promotions compared to traditional social media platforms.Positive Feedback:
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Both business and personal users praised the clear distinction between personal and business functionality, leading to an improved user experience.
Metrics
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Boost Feature Usage: Over 70% of businesses invited personal users to boost posts within the first month of release.
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Post Engagement: Business posts saw a 40% increase in engagement compared to posts on other platforms.
Unique Features
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Implement a mobile-friendly version of the business page management system for users who prefer managing their business on the go.
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Enhance analytics tools within the web app to give businesses deeper insights into post performance and audience engagement.
Conclusion
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The "Cach" web application successfully bridges the gap between social media interaction and business promotion by providing a dedicated space for businesses to thrive. Through a well-designed platform that enables easy post creation, management, and boosting, businesses can engage with their audience more effectively. With room for future improvements, "Cach" is positioned to become a key player in the business promotion space.