LUDO Game

LudoLK offers a dice-based Ludo game for Sri Lankan adults with coin betting and friend challenges.

This screen showcases all the currently active and upcoming games on LudoLK, a mobile gaming app designed for Sri Lankan adults aged 18 and above. It features a culturally relevant dice-based Ludo game, a seamless wallet system for coin-based betting, and challenge requests to play with friends. The app ensures a fun, social, and rewarding experience while adhering to Sri Lanka’s legal betting age requirements. Seasonal games will also be added to keep the experience engaging and fresh.

Problem Statement

In Sri Lanka, online gaming is growing, with 1.2 million mobile gamers reported in 2024 (Statista, 2024), yet local gaming apps often lack culturally relevant features, transparent betting systems, and seamless wallet management for adult users. LudoLK aims to address this gap by creating a mobile gaming app for Sri Lankan adults aged 18 and above (the legal betting age in Sri Lanka) that offers a dice-based Ludo game, a wallet system for coin-based betting, challenge requests to play with friends, and a 5–20% system charge on bets, ensuring a fun, social, and rewarding experience while adhering to legal betting age requirements.

Team

Dilshan Athukorala - Sr. UI/UX Designer

Nikila Sharuka - UI/UX Designer

Kusal Madhushan - UI/UX Designer

Goals

Develop an intuitive UI for registration/login, dice gameplay (Ludo), wallet management, and challenge requests, targeting Sri Lankan adults aged 18+.
Enable online multiplayer with a “Challenge Friends” feature for betting, ensuring compliance with Sri Lanka’s legal betting age of 18 and above (5–20% system charge).
Incorporate Sri Lankan cultural elements (e.g., Sinhala/Tamil language support, Kandyan Art aesthetic).
Ensure accessibility (e.g., high-contrast visuals, large buttons) for diverse adult users.
Verify user age during registration to ensure only those 18+ can access betting features, aligning with Sri Lankan gambling laws.

Key Stakeholders

Project Sponsor: LudoLK founders, responsible for funding, strategic direction, and ensuring the project aligns with the vision of targeting Sri Lankan adults aged 18+.

Legal Advisor: Ensures compliance with Sri Lankan gambling laws (e.g., age 18+ for betting, adherence to the Betting and Gaming Levy Act), and advises on age verification processes.

Target Users: Sri Lankan adults aged 18–40, interested in casual gaming and betting, providing feedback on cultural relevance and usability.

Marketing Team: Promotes the app to the 18+ demographic, emphasizing legal compliance, cultural relevance, and the app’s unique features (e.g., transparent betting system).
Regulatory Authority Representative

Materials to Gather Requirements

User Surveys: Online surveys targeting Sri Lankan adults (18+) to understand gaming preferences, betting habits, and cultural expectations (e.g., Google Forms distributed via WhatsApp, 70% penetration in Sri Lanka, 2024).

Stakeholder Interviews: Conduct interviews with the legal advisor to confirm age verification requirements and with the marketing team to identify user acquisition strategies for adults.

Focus Groups: Organize focus groups in Colombo, Kandy, and Galle with adults aged 18–40 to discuss desired features (e.g., wallet, betting transparency).

Legal Documentation: Review Sri Lankan gambling laws (e.g., Betting and Gaming Levy Act) to ensure compliance with the 18+ age restriction for betting.

Competitor Analysis Reports: Analyze existing gaming apps to identify gaps in cultural relevance and betting transparency.

User Research

Develop User Personas (Sri Lankan Context, 18+)

We created three proto-personas based on hypothetical interviews with 15 Sri Lankan adult casual gamers:

Chathura (Young Professional): 22, junior software engineer in Colombo, enjoys competitive gaming after work, wants to bet with friends, seeks clear betting rules, uses a Samsung A52.
Dilani (Working Adult): 27, bank officer in Kandy, plays during breaks, enjoys low-stake bets, needs easy coin purchases, uses a Samsung A12.
Ruwan (Parent): 40, small business owner in Galle, plays with friends/family, prefers simple betting, needs large text/buttons due to mild vision issues, uses a Huawei Y7.

View all Personas

Competitive Analysis (Sri Lankan Market)

We analysed three popular gaming apps in Sri Lanka

Ludo King: Widely used (over 500,000 downloads in Sri Lanka, Google Play, 2024), but lacks local themes, betting unclear, UI cluttered, no age verification for betting.

Zupee: Offers real-money games, but no Sinhala/Tamil support, system charges are opaque, not tailored for Sri Lankan users, unclear age restrictions.

WinZO: Popular for cash games, but limited local payment options (e.g., no Dialog Ez Cash), lacks cultural relevance, no clear age verification.

View all data

Feature Prioritization

Players: Register/login (with age verification), play dice game (Ludo), challenge friends, bet coins, maintain wallet, view rankings, chat.
System: Matchmaking, coin transactions, betting calculations (5–20% charge), turn management, win conditions, age verification (18+).

Consolidate Features

Categorize Features

Core: Register/login with age verification, dice game, wallet maintenance, challenge requests, betting with 5–20% system charge (restricted to 18+).
Secondary: Chat, rankings, local payment options (e.g., Dialog Ez Cash, Sampath Vishwa), Sinhala/Tamil support.
Nice-to-Have: Card games, more games (Carrom, Checkers), avatars, themes (post-MVP).

User Journey Mapping

Chathura: Registers (confirms age 18+), adds 500 LKR to wallet via Dialog Ez Cash, challenges a friend with a 100-coin bet (5% charge), plays Ludo, wins 190 coins—wants quick bets after work.
Dilani: Logs in (age verified), bets 50 coins in a low-stake game (5% charge), checks rankings—needs easy payments during breaks.
Ruwan: Logs in (age verified), challenges a friend with a 200-coin bet (10% charge), plays, enjoys chat—seeks simplicity for casual gaming.